Lucy insurance envisions to be one of the best five private insurance companies in Ethiopia by 2030 by offering insurance products at affordable premiums using all marketing channels.

* To provide dependable insurance services and engage in lucrative investment activities using capable manpower and modern technology.
* The Company strives to satisfy its customers and increases shareholders’ value through discharging its corporate social responsibility.

Trust and Trustworthiness Integrity – trust and trustworthiness, together, must characterize our actions – as individuals and collectively as a share company. We expect that our actions will be consistent with our words; and that we will demonstrate honesty and ethical behaviour and will address the needs of the clients. In other words, we operate based on the principle of Utmost good faith.
Commitment - We enthusiastically strive to improve our share company, and we eagerly accept diverse challenges and opportunities both at work and in the community we serve. We pledge to make wise use of resources, including financial resources, time, ability, and facilities that the share company provides.
Responsiveness - The share company believes that we should take full accountability for our actions and activities in the pursuit of achieving the established goals and objectives of the share company and in responding to clients’ inquiry .
Excellence - We strive to continuously improve in the areas of learning, and engagement and customer service. We embrace excellence in creativity, change and innovation in order to engage and serve all stakeholders: employees, management, clients, shareholders and the industry in general. We always strive to do better things better.
Partnership - We work with a broad range of partners to bring synergy and diverse viewpoints in the day –to-day operations of our share company.
Innovation-Lucy Insurance believes in innovation of new and creative insurance products and services as a result businesses and individuals shall always feel safe and protected.
Learning Organization - We strive to be a learning organization by regularly adapting to a new way of doing insurance services.
Teamwork - We strongly believe that team work not only brings synergy among our stakeholders but also promotes a healthy workplace relationship. Our independent agent and company staff work as a team to serve the ever growing needs of the clients.
Impartiality - We hire our employees and serve our clients without discriminating in gender, creed and social status.